We use skills learned at companies like DeWalt, Husqvarna and Karcher to develop and evolve brand language and to incorporate it into new products. It is never too early or too late to start thinking about Product Branding/Design Identity.
Increasing brand recognition is an important element of any business strategy. Below are a few reasons to develop a good Product Brand, or Design Identity.
Differentiates your product from competitors. In the mind of the user, it transfers the quality and user experience from a company’s prior products to new products.
Reduces product development time and creates a family look among products.
It identifies your company’s products even before the name can be seen on the product.
Users’ minds translate the care and attention to detail shown on the outside to the quality and performance on the inside.
