- info@elevation.design
- Denver, CO
Successful products fulfill the needs and desires of the end user. We use several tools and techniques to help uncover important aspects and features of the product and identify the opportunities for valuable innovation.
We perform observational research, interact with product users as well as the products and conduct surveys and interviews. From there, we systematically identify the desired and required product attributes and features. We identify both obvious and non-obvious features and opportunities that improve the overall enjoyment or usefulness of the product.
Concept Development and Testing – Brainstorming, Idea Challenges, Technology Research, Concept Testing, Investigating Innovations from Parallel Industries, Design Identity Development, Design Trends Study, Ergonomic Study, Prototyping and Design Reviews.
We use skills learned at companies like DeWalt, Husqvarna and Karcher to develop and evolve brand language and to incorporate it into new products. It is never too early or too late to start thinking about Product Branding/Design Identity.
Increasing brand recognition is an important element of any business strategy. Below are a few reasons to develop a good Product Brand, or Design Identity.
We can work with your internal manufacturing department or contract manufacturers to refine the design into an efficiently manufactured product. We can help you identify a new manufacturer or introduce you to various companies in our established network of manufacturers.
